A lot of early-stage founders say, “we’re posting consistently” when asked about marketing.
That’s usually where the problem starts.
Because social media is not your marketing strategy.
It’s just one part of it.
So start here today:
1. Personal brand
Use your opinions, experience, conversations, and point of view to build the credibility your startup hasn’t earned yet.
2. Organic content
Before you post anything, make sure it does at least one thing:
Teach something.
Prove something.
Make someone see the problem differently.
3. Paid ads
Do not start performance marketing until you have something concrete to amplify.
If the message is weak, the product isn’t ready, or people still don’t understand why they should care, investing $10K on ads won’t work.
4. Email marketing
Probably the most underestimated channel right now.
Email gives you a direct way to follow up, nurture interest, bring people back, and convert them over time.
There’s a reason serious businesses still care about email no matter how traditional it is.
5. Partnerships
Sometimes the fastest way to build your community is to tap into one that already exists.
If a creator, accelerator, newsletter, brand or community already has the people you want to reach, find a reason to work together.
These are five parts of the same customer journey.
And no, you don’t necessarily need five new hires to start building them.
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The VentureVerse Team