Most of the ‘consumer crypto’ apps died because people simply don’t get it.
Things finally changed for good.
Btw, we’re launching soon. Be the first to get the access.
Abstract Web3 For Web2 Users
Old apps made users do multi step (and often confusing) onboarding before they received any value from the apps.
Install a wallet, fund it, bridge, switch networks, approve tokens, sign transactions, pay gas, hope nothing breaks. That flow is not onboarding. It’s made to make users churn.
The Web2.5 approach with abstraction fixes this.
The experience is Web2: sign up, start using, get value.
The rails are Web3: stablecoin settlement, abstracted custody, programmable rewards, verifiable ownership.
The user should not need to know what chain they’re on, or even that a wallet exists.
This is why stablecoin-first products are winning. Users don’t want DeFi the hard way. They simply want outcomes: save in dollars, send money globally, earn yield, access markets they can’t access locally.
If you’re building in this category, the playbook is product-led:
Define the outcome in one sentence.
Remove every decision before the first value moment. No chain selection, no gas steps, no wallet education.
Make the first successful action the product: deposit and earn, pay and settle, redeem and withdraw.
Replace token incentives with product incentives: fee rebates, boosted rates, perks, access.
Add trust surfaces: previews, clear risk language, recovery flows, real support.
This is how it should have always been.
If you had to get a new user to their first value moment in 60 seconds, what would you delete from your onboarding today?